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Tools/Analytics/Matomo
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Matomo

Analytics64 customers

Privacy-focused web analytics alternative to Google Analytics.

Overview

Matomo is a powerful web analytics platform designed to give brands full control over their data and user privacy. Unlike Google Analytics, Matomo provides 100% data ownership, ensuring your analytics data stays private and secure. It's trusted by over 1 million websites globally, including government bodies, nonprofits, and businesses. Matomo is also open-source, making it highly customizable and transparent. Matomo helps brands address growing privacy concerns by providing an alternative to third-party analytics tools like Google Analytics, which use data for advertising purposes. By using Matomo, brands can ensure they comply with privacy laws such as GDPR, HIPAA, and CCPA. Matomo also helps brands maintain trust with customers by providing transparency on data usage and avoiding privacy risks. Additionally, Matomo's flexible setup allows companies to seamlessly import data from Google Analytics, ensuring continuity and ease of transition.

Web AnalyticsCross-channel AnalyticsSite AnalyticsRevenue AttributionFunnel AnalyticsCohort AnalysisAudience Insights

Key Highlights

✓100% Data Ownership - All collected data belongs entirely to you
✓Privacy Protection - Built with privacy in mind, compliant with GDPR, CCPA, and other regulations
✓Cookieless Tracking - Track without cookies, no need for consent banners
✓Google Analytics Importer - Seamlessly transfer historical data from Google Analytics
✓Customizable and Open-Source - Fully customize the platform to meet specific needs
✓Enhanced Reporting and Insights - Heatmaps, session recordings, A/B testing, visitor profiles
✓No Data Sampling - 100% accurate reporting with all data fully captured
✓Seamless Integrations - Integrates with over 100 different technologies

Screenshots

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Pricing

Matomo offers a Business plan for $26/month and an Enterprise plan with custom pricing. Features include a Google Analytics data importer, GDPR Manager, API access, and advanced tools like heatmaps and session recording.

Business
$26/mo
  • Google Analytics Data ImporterGDPR ManagerWooCommerce AnalyticsMedia AnalyticsRoll-Up ReportingAdvertising Conversion Export
Enterprise
$0/mo
  • Google Analytics Data ImporterGDPR ManagerWooCommerce AnalyticsMedia AnalyticsRoll-Up ReportingAdvertising Conversion Export

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Interested in Matomo?

Let us help you evaluate if Matomois the right fit for your brand. Talk to an operator who's used it firsthand.